About

I'm Carolina Rodriguez, a seasoned leader in customer experience and operational strategy, with over 15 years of experience driving customer success, operations, and team performance across global brands. As the founder of Custamor™ Lab, I work with companies to build transformative CX strategies that integrate technology, streamline processes, and drive measurable results.

Throughout my career, I’ve held leadership roles at Nixon Inc., Nike Europe (Barcelona), Guess, Lucky Brand, and Gap, where I’ve consistently used digital innovation and operational excellence to elevate brand engagement, increase loyalty, and enhance performance at every touchpoint in the customer journey.

What I Do

 At Custamor™ Lab, I partner with companies of all sizes to turn customer experience into a competitive edge. I help teams design and scale customer-first strategies that blend smart automation with authentic human connection. From launching omnichannel support platforms to optimizing reverse logistics and using data to refine service models, I build systems that make life easier for customers and more efficient for the teams who support them. 

Why I Love This Work

I believe great customer experiences are designed with intention, empathy, and operational clarity. I’m passionate about using technology and smart processes to support incredible service. With over two decades of experience working with global brands, and independent retailers, I’ve had the privilege of designing and implementing systems that transform service into a strategic advantage. From launching cloud voice systems and building CRMs to training teams and creating customer-focused tools, the joy for me lies in connecting technology with human relationships. It's about building experiences that truly resonate with customers, fostering loyalty, and making real, lasting connections that create community.

Mission 

At Custamor™ Lab, my mission is to empower small and mid-sized businesses with a practical, research-backed toolkit to design inclusive, enthusiastic customer experiences. Through AI-powered feedback analysis, co-designed journey mapping, and modern service strategies, I help brands turn customer love into a strategic advantage by creating intentional journeys, customer-first business flows, and happy, empowered service teams that exceed expectations and build a lasting community.

Vision

My vision is to put customer love at the heart of every business.

Customer + Love = Custamor ™